For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

Wild fruit breeding at Lubera®

Unknown or little-known, hardly noticed fruit species are also worked on in the Lubera breeding programme. But why do we care about the obscure, little demanded, often not directly edible berry and fruit species, when we could possibly invest more in raspberry breeding? In this article, Markus Kobelt shows the importance of wild fruit species in the Lubera breeding programme and also describes in concrete terms the objectives for which research is carried out on the various wild fruit species.

Lubera Edibles Podcast #21: Gardener's talk: How do I produce strawberries in pots?

The strawberry is one of the most popular berry fruits in Germany. This and the fact that strawberries develop quite quickly in pots, as well as the fact that strawberries are a plant that is usually planted as a row crop, make them interesting for horticultural production. Strawberry plants are produced and sold in a wide range of sizes. Let this podcast inspire you how quickly and easily strawberry plants can be produced with the Lubera Edibles young plants.

You have the option of playing the...

Lubera Edibles Podcast #14: The Lubera® strawberry families

After apples and raspberries, strawberries are the third breeding programme with which Markus Kobelt, the founder and owner of Lubera® and co-managing director of Lubera Edibles, has started. Since the beginning of strawberry breeding, Lubera® has repeatedly succeeded in positioning new, better-tasting and healthier strawberry varieties on the market. And these breeding successes are now also available as young plants in the Lubera Edibles range. In this podcast, Markus Kobelt and Frederik...

Why buy strawberry young plants from Lubera Edibles?

Lubera Edibles is the clear European market leader for soft fruit young plants for the home garden market. We and our parent company Robert Mayer have achieved this position by combining access to high-quality varieties and assortments with a standardised, easy-to-use and well-plannable young plant. We are now systematically striving to do exactly the same with strawberries: thanks to our young plants and varieties, the production of strawberry plants should become simpler and easier to plan...

The Demand for Strawberry Plants - The Exclusive Lubera Edibles Study

Knowing the real demand of the consumer is the Holy Grail of the production, trade and sale. With regard to our topic, the demand for strawberry plants, everyone wants to know what the consumer and home gardener really wants and will buy: we at Lubera Edibles, our customers, the plant producers and, of course, the retail trade, from food retailers to DIY stores and garden centres.

Of course the real demand of the home gardener is difficult to determine: if you asked him or her, you would never be...

Strawberry young plants – advantages of the innovative Lubera Edibles young plants

Today, strawberry young plants are offered on the market in a wide variety of forms. Strawberry plants mostly came and come from special strawberry farms, which mainly supply commercial fruit growers. Through our young strawberry plants we also want to enable pot plant production companies, perennial nurseries and tree nurseries to produce their own strawberry plants. In addition, we offer an innovative and exclusive strawberry assortment that has been specially bred for the demands of the home...

Strawberry plant production – it all depends on the time of sale!

When we offer an entire new assortment of strawberry plants, actually of strawberry young plants, we are pursuing two goals. First, we want to offer a strawberry plant assortment that has been bred specifically for the requirements of the home garden, and not simply use bad and quite industrial varieties from professional fruit production that have been bred for producing high input crops wanted by strawberry producers. Secondly, thanks to our very easy-to-use young plant qualities, we would...