Lowberry® Blackberry Young Plants

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Lowberry® Blackberry Young Plants

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Breeding progress – for what?

Breeding progress – for what?

Why and for what does progress in breeding need to be made in plants for the home garden, especially in edible plants? Is there any advancement at all – or is it just less or more reproduction of the old, old wine being sold in new bottles? And if there are improvements, what are they focussed on and how can we sell them? These are the questions I would like to answer in this article, using raspberries as an example.

For those who come too early...new data on berry demand AFTER spring

For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

The standard berry and its alternatives

The standard berry and its alternatives

The 2 to 3 litre pot, tall and usually square, has become the standard in berry plant production. If you wander through the garden centres in the spring and analyse the offers with a gardener's eye, all you see is always the same: almost the same pot, with a slightly different but always large label, nota bene with as little information as possible. It is a well-known fact that customers cannot read. At least that's what our advertising consultants seem to think. Garden centres are no better. I...

Lubera Edibles Podcast #17: Lubera Edibles Novelties 2022/2023 - Part II

Lubera Edibles Podcast #17: Lubera Edibles Novelties 2022/2023 - Part II

To include all the novelties in one podcast would have blown up the usual time frame. That's why we decided to do an additional novelty episode. In the first part, we went into our vegetable novelties and the citrus novelties again. In this episode, the second part of the novelties, Markus Kobelt, Co-Founder of Lubera Edibles, presents our blackberry novelties and explains why we also use varieties from other breeding programmes. Frederik Vollert, Product Developer at Lubera Edibles, presents...

Blackberry varieties – an overview of our range

Blackberry varieties – an overview of our range

Blackberry varieties are among the most important young plant crops. With our growing assortment, which meanwhile includes more than 20 different varieties, it is easy to lose track of them. This article is intended to introduce you to our wide range of blackberry varieties and to structure them for a better overview.