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The new market for premium vegetable plants

Lubera.com, the online store of our sister company, has been selling premium vegetable plants for several years. These are grown in 1.3-litre square pots, packaged with care and then reliably shipped to customers. The price for most plants is currently around EUR 5.50, with a price increase of 10% planned for 2025. But how big is this market? What are Lubera's experiences in general? We are not initially discussing which companies could produce these young plants and where they are sold, we...

Lubera Edibles Podcast #04: Vegetable breeding at Lubera®

After all, Lubera originated as a fruit and berry specialist, and Lubera Edibles and its predecessor and partner company Mayer produces and mainly sells berry young plants. Why are we now suddenly offering vegetables? And now Lubera is also starting to breed in the vegetable sector – do we even have a chance against the giants on the market? Markus Kobelt, interviewed by Frederik Vollert, talks about the why and wherefore of vegetable breeding at Lubera and also reveals many things about...

Tomato and aubergine breeding at Lubera Edibles

Tomatoes and aubergine young plants from Lubera Edibles®. We can already see the incredulous amazement in the eyes of many of our customers. And that's why we start early enough to explain what we do at Lubera Edibles vegetable-wise. Because one thing is certain: plant producers as well as young plant producers will have to position themselves more broadly and pragmatically in the future in order to resist the distortions of the market.