Everbearing Mulberry Young Plants

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Everbearing Mulberry Young Plants

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Wild fruit breeding at Lubera®

Wild fruit breeding at Lubera®

Unknown or little-known, hardly noticed fruit species are also worked on in the Lubera breeding programme. But why do we care about the obscure, little demanded, often not directly edible berry and fruit species, when we could possibly invest more in raspberry breeding? In this article, Markus Kobelt shows the importance of wild fruit species in the Lubera breeding programme and also describes in concrete terms the objectives for which research is carried out on the various wild fruit species.

Lubera Edibles Podcast #14: The Lubera® strawberry families

Lubera Edibles Podcast #14: The Lubera® strawberry families

After apples and raspberries, strawberries are the third breeding programme with which Markus Kobelt, the founder and owner of Lubera® and co-managing director of Lubera Edibles, has started. Since the beginning of strawberry breeding, Lubera® has repeatedly succeeded in positioning new, better-tasting and healthier strawberry varieties on the market. And these breeding successes are now also available as young plants in the Lubera Edibles range. In this podcast, Markus Kobelt and Frederik...

The Demand for Strawberry Plants - The Exclusive Lubera Edibles Study

The Demand for Strawberry Plants - The Exclusive Lubera Edibles Study

Knowing the real demand of the consumer is the Holy Grail of the production, trade and sale. With regard to our topic, the demand for strawberry plants, everyone wants to know what the consumer and home gardener really wants and will buy: we at Lubera Edibles, our customers, the plant producers and, of course, the retail trade, from food retailers to DIY stores and garden centres.

Of course the real demand of the home gardener is difficult to determine: if you asked him or her, you would never be...