Rubus Hybrids Young Plants

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Rubus Hybrids Young Plants

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How do I put together my berry assortment?

How do I put together my berry assortment?

Hopefully they are on holiday. Or even better, enjoy the fact that everyone else is on holiday. But once again, every plant producer is wondering which berry plants, varieties and assortments to choose for next spring. Because soon the young plants will have to be ordered. At Lubera Edibles, too, young plant production is controlled according to the order history and incoming orders. Later in winter or spring, you then have to take what is still available.

For those who come too early...new data on berry demand AFTER spring

For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

The standard berry and its alternatives

The standard berry and its alternatives

The 2 to 3 litre pot, tall and usually square, has become the standard in berry plant production. If you wander through the garden centres in the spring and analyse the offers with a gardener's eye, all you see is always the same: almost the same pot, with a slightly different but always large label, nota bene with as little information as possible. It is a well-known fact that customers cannot read. At least that's what our advertising consultants seem to think. Garden centres are no better. I...

Raspberry breeding at Lubera – the reinvention of the raspberry for the garden

Raspberry breeding at Lubera – the reinvention of the raspberry for the garden

Raspberry breeding has been one of the largest breeding programmes at Lubera for over 20 years. Ultimately, only apple breeding is even older, which basically began when the company was founded in 1993. The first goal of raspberry breeding was simple and overdue: it was to replace the dominant Autumn Bliss raspberry with better varieties. To do this, we crossed Autumn Bliss with Tulameen together with Reto Neuweiler from the Wädenswil Research Station – this then resulted in the Autumn...