For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

Plants and demographic change – edible plants as a connecting link to the younger generation

In the plant industry, we like to lean back comfortably and contentedly when we hear about demographic change. After all, it can't harm us...Older people are increasingly or at least steadily buying plants...but is this prejudice really true?

The demand for fruit and berry plants compared to previous years

If you talk to professional colleagues and market participants at the moment, you hear very little good news: the demand has collapsed; plants are not selling like expected and they are not being reordered. Of course, we are also feeling this subdued mood in the sale of young plants from Lubera Edibles. We therefore want to dig a little deeper to find out more about consumer demand. Are the consumers much less interested in berries and fruit plants than in previous years? Have they, at best...

Berryfication – how can we produce and sell fruit trees like berries?

The following considerations begin with the observation that berry plants sell much faster on the market than fruit trees. But why is that, what are the reasons for it? And wouldn't there perhaps also be fruit trees that we could promote like berry plants with the right sales arguments and the right production? Can we “berrify” fruit trees? And because it sounds nice, we have invented a new word and concept: the “berryfication” of fruit trees...

Real-time plant breeding – a breeding tour in April

Plant breeding in April 2022: at Lubera’s field for plant breeding trials in Buchs, Switzerland in early April. You will look in vain for laboratories and white coats. Practical plant breeding takes place first of all in the field, then in the greenhouse; thirdly via researching and evaluating on the computer and only then perhaps in the laboratory. On a Sunday afternoon (when else?), I set off on a tour of our Lubera breeding field in Buchs. What do I notice? What is the latest news? What...

Lubera Edibles Podcast #16: Gardener's talk: How do I produce fruit trees from Treelings®?

In this new podcast season, we once again take you on a journey through horticultural production. As in the first podcast season, Robert Maierhofer, the operations and production manager at Lubera®, accompanies us through the production topics and answers our questions about the tricks of the trade when it comes to plant production.

In the first production podcast of this new season, we also introduce a new young plant product: our Treeling®, the new fruit tree young plant. Learn how to produce...