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For those who come too early...new data on berry demand AFTER spring

For those who come too early...new data on berry demand AFTER spring

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

Plants and demographic change – edible plants as a connecting link to the younger generation

Plants and demographic change – edible plants as a connecting link to the younger generation

In the plant industry, we like to lean back comfortably and contentedly when we hear about demographic change. After all, it can't harm us...Older people are increasingly or at least steadily buying plants...but is this prejudice really true?

Raspberries 2023 – the ranking of varieties, growth types, fruit colours and plant sizes

Raspberries 2023 – the ranking of varieties, growth types, fruit colours and plant sizes

In the stationary market, the sales figures for the most important soft fruit variety, raspberries, are largely supply-driven: ultimately, what is sold is what buyers purchase and then what is offered at the points of sale. With the online range of our sister company Lubera.com, the situation is largely reversed: we sell what is in demand.

From mid-February until Christmas, a wide range of 36 raspberry varieties is continuously available. According to the sales figures at Lubera.com, we can...

The state of the soft fruit plant market

The state of the soft fruit plant market

As a seller you are always in a rather uncomfortable situation. Anything you say can be used against you at any time...and it certainly will be used. By the way, this also applies to sellers of (young) plants...

How is this meant? The spoken and unspoken counter-arguments we always have ready when approached by a salesman: "He's only saying that to sell more..." In any case, with a salesperson one will always relate the truthfulness of his or her remarks to the communicative purpose...

Current breeding projects in Buchs - impressions of a photographer

Current breeding projects in Buchs - impressions of a photographer

How can you, I thought. But Markus " Merciless" Kobelt didn't let up: Yes, exactly, to invest 1-2 days with a photo shoot in the hottest August of all times (?) on the current breeding fields in Buchs, that was his latest job to me. Now I do like to take photos. But I prefer slightly overcast skies - of course just so that the photos turn out as good as possible, certainly not because of me... But what did I notice during the photo safari, armed with the camera and with the eyes of...

News from Lubera® breeding - passion flowers, fire beans and co.

News from Lubera® breeding - passion flowers, fire beans and co.

Summer is the time to take a well-deserved rest and enjoy your garden. Unfortunately, this is only partly the case for Lubera®. Although we are incredibly happy about everything that grows and thrives, there is a lot of work to do right now. But in the process we have discovered many exciting new things. So come along and catch a glimpse of the exciting breeding news and what you might be lucky enough to grow in your own garden in the next few years.

Lubera Edibles Podcast #17: Lubera Edibles Novelties 2022/2023 - Part II

Lubera Edibles Podcast #17: Lubera Edibles Novelties 2022/2023 - Part II

To include all the novelties in one podcast would have blown up the usual time frame. That's why we decided to do an additional novelty episode. In the first part, we went into our vegetable novelties and the citrus novelties again. In this episode, the second part of the novelties, Markus Kobelt, Co-Founder of Lubera Edibles, presents our blackberry novelties and explains why we also use varieties from other breeding programmes. Frederik Vollert, Product Developer at Lubera Edibles, presents...

Lubera Edibles Podcast #16: Lubera Edibles Novelties 2022/2023 - Part I

Lubera Edibles Podcast #16: Lubera Edibles Novelties 2022/2023 - Part I

Like every year, we have prepared interesting novelties for our young plant customers. Some of these novelties are entire assortment groups that are discussed separately in separate podcasts, including the breeding background and breeding outlook. In this podcast, however, Frederik Vollert, the product developer at Lubera Edibles, and Markus Kobelt, the co-managing director of Lubera Edibles, discuss all the other new products that will be included in the range starting in 2022. Let us surprise...

The Sweetleaf® raspberry – the healthy, green sugar from your own garden

The Sweetleaf® raspberry – the healthy, green sugar from your own garden

Basically, it almost sounds like a pious Christmas wish from a plant lover: to have a perennial and hardy plant that can be cultivated sustainably both in the garden and in pots, and whose leaves contain an ingredient that gives the leaves an incredible sweetening power. We can fulfil this wish with the Sweetleaf® raspberry – a perennial and hardy, Stevia-like plant that is ideal for a temperate, winter cold climate.